Wordmark or logo
A name that works on the site, the app and a small social image.
Readable at a glance. Not decoration that falls apart at 32 pixels.
Custom quoteBranding & digital
Identity for the product.
Wordmark, colour, type and tone — so the website or app holds together.
When a site or app needs a clear name and look, iMake can shape the digital identity around that product. This is not a separate brand-agency pitch. It is the visual language the thing is built in. Standalone identity work is a custom quote. Available to businesses across the UK and remotely.
Custom quote · often part of a build
Who it’s for
Usually bought with a website or app.
Buy branding when the product needs a look it does not have yet — or when the current logo and the site feel like two different businesses. If you already have a logo you want to keep, say so. We can set colour, type and UI tone around it.
- You’re starting without a lookA new offer that needs a name, a colour and a site at the same time.
- The current look doesn’t holdThe logo and the website feel like two different businesses.
- You already have a logoWe work with it and only set the parts the product still needs.
- You only want identity, no buildPossible. Standalone identity is a custom quote, not a listed starting price.
What iMake can build
The identity the product actually uses.
We make the pieces that appear on the website or app — not a forty-page brand book unless we quote that separately.
Colour
A small set you can actually use — page, type, accent.
Orange stays a mark on iMake. Your product gets its own set.
Custom quoteType
A display face for titles and a readable face for the product.
Chosen so forms and buttons still read on a phone.
Custom quoteUI tone
How buttons, forms and empty states should feel.
So the product stays consistent after launch.
Custom quoteMatching graphics
Simple social or launch images that use the same type and colour.
Only if you ask for them. Not bundled as filler.
Custom quoteExamples
A specimen, then concept tone on real pages.
Change the ground colour to see how a wordmark sits. Harbor Roast is used as a concept name here — not a client brand. The demos below show different tones on concept sites.
Ground
This is a demonstration of identity sitting on a surface. It is not a finished client brand system.
Wordmark
Harbor Roast
A cafe site needs a name that reads at a glance, a colour you can print on a cup, and type that still works on a booking form.
Display · serif
UI · sans
Features and inclusions
What this work covers.
- Wordmark or logoA name that works on the site, the app and a small social image.
- ColourA small set you can actually use — page, type, accent.
- TypeA display face for titles and a readable face for the product.
- UI toneHow buttons, forms and empty states should feel.
- Page languageShort lines for headings and buttons, so the site sounds like one place.
- Handover filesThe sizes you will actually use, not a unused poster pack.
How the project works
Identity first, then the product uses it.
Discover
Name, who it’s for, and whether this sits with a website or app.
Direction
Wordmark, colour and type on a real page — not a poster nobody will use.
Apply
The identity goes onto the site, the app, and any launch graphics you asked for.
Handover
The files you need to keep using it.
Pricing
Quoted with the product, or on its own.
Custom quoteBranding is usually part of a website or app build. Standalone identity work is a custom quote. We do not list a starting figure here.
FAQ
Before you start identity work.
Start
Start with the identity.
Or start the website, and we’ll set the look with it. See concept work or pricing.